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Open Letter to Tim Cook at Apple: Please Stop Making New Products

November 3, 2013 Leave a comment

Mr. Cook,

Thank you for continuing to provide innovative products.  Having said that I now implore you to stop.  More specifically, stop providing so many new products with such frequency.

As a technologist working in public K-12 schools it is very difficult to manage, plan and budget with the rapid release of new and improved products and services.  For example, it is now November 2013.  Schools need to plan now for any purchases through June 30 2015.  Yes 2015.  The budget for the next school year is prepared now.  It is then presented for public review and scrutiny.  This is followed by revisions and multiple public presentations of the revised proposed budget.  Finally, the budget goes before the voters for approval.

School districts do not have the flexibility to change direction from planned purchases in order to take advantage of new technologies which may become available throughout the school year.

Apple or any other tech companies cannot really be expected to slow down the rate of product development.  In all reality,  There is a simple solution which may be helpful for educators.

Apple should develop an Educational Advisory Board.  This group can provide Apple with insight regarding the technology needs in schools.  Further, the group may be able to help Apple understand the financial realities schools face when developing a technology budget.

While schools do consume technology, schools should not be treated as typical consumers.  The needs of the students and faculty of a school are very different from those of a home consumer or a corporate entity. Educators serving on this board will be able to clearly articulate what these differences are.  Instead of schools being forced to make consumer solutions work, Apple needs to develop solutions specifically for the education sector.

Through this Educational Advisory Board, Apple will have the ability to provide schools with a road map of what products are forthcoming to provide schools with an opportunity to properly budget.  Educators can provide Apple with an insight to the unique technology needs of schools and the best way for new technologies to to aide in instruction.

Schools want new technologies.  What is needed is a better way for new technologies to be acquired and integrated.

 

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